“I’m excited about my relationship with Rooster Essentials. Beauty and men’s grooming has been waiting a long time for simplicity like this. Running out of anything essential in life can be a real drag and throw a curveball at your day. Well... suffice to say, NOT ANYMORE !!!! “ - Jonathan Antin
Internationally renowned hairstylist Jonathan Antin is known for creating the most sought-after hairstyles for Hollywood's A-list celebrities. A true innovator in the world of beauty, he made his television debut on ABC's Extreme Makeover and E! Entertainment's Fashion Emergency, effectively pioneering the trend of bringing beautiful hairstyles to modern day television. Antin's acquired fame and success led to a starring role on Bravo's hit series Blow Out, which chronicled his life for 3 years as a passionate and driven entrepreneur, salon owner and celebrity stylist. Shortly after, Antin took over the role as the head judge on Bravo's next hot show, Shear Genius. Blow Out and Shear Genius aired in over 40 countries bringing Jonathan international acclaim in addition to being two of the first reality TV shows ever on air hence changing the face of television today.
A Los Angeles native, Antin was raised among the fashion and beauty industry's elite. As a teenager, he was inspired by Warren Beatty's role in the award-winning hit movie Shampoo. It was then that Antin found his true calling and enrolled in the Hollywood Beauty Academy, after which he began working at some of the city's best salons. Within a few short years, and after extensive experience styling runway shows, Antin opened the doors to his own namesake salons for over 25+ years, garnering a list of celebrity clientele rivaling the best in the business while creating his own extremely successful product line breaking records on QVC, in SEPHORA and ULTA that he later sold as part of his 5 year exit strategy. After this exit, Antin took on the world of endorsement and brand ambassadorship launching CONAIR’s #1 line of beauty tools in over 50 years, additionally as their celebrity spokesperson taking MINDBODY BUSINESS SOFTWARE from a privately owned start up to a publicly traded $1.8B leading brand in the beauty/fitness sector. Currently, still a MINDBODY’s spokesperson.
For more than 25 years, Antin's cutting-edge hairstyles and innovative contributions to the world of beauty have been featured in hundreds of fashion and style magazines and today’s most viewed fashion/lifestyle blogs, including Vanity Fair, Elle, Vogue, Allure, W, In Style, People, Glamour, Harper's Bazaar, Refinery 29, Daily Candy and GenLux. Antin also fashioned the looks in many award winning music videos including Ricky Martin's "Livin' La Vida Loca," Aerosmith's "Livin 'on the Edge" and the Pussycat Dolls "Don't Cha". Antin has worked with high-profile celebrities including Madonna, Drew Barrymore, Jennifer Lopez, Cameron Diaz, Nicole Kidman, Leonardo DiCaprio, Eva Mendes, Kate Bosworth, Jewel, KD Lang, Christina Aguilera, Tobey Maguire, Eric Dane, Jay Leno, Tiger Woods, Wayne Gretzky, Ricky Martin and Gavin Rossdale. Additionally, he has appeared regularly and shared his expertise on NBC's Today Show for over a decade, The Tonight Show with Jay Leno, ABC's The View, Jimmy Kimmel Live and also on cable networks including E! Entertainment, the Style Network and MTV. Most recently Antin appeared in CBS's hit show CSI in a role depicting himself as a stylist to the stars. Reality television wanting more JONATHAN, hence another 3 years starring on WE Tv’s “L.A. HAIR” hitting some of the highest ratings the network has ever seen.
Antin’s latest endeavor, opening his new and most elegant salon thus far "JONATHAN ANTIN SALON Beverly Hills”, is also in talks with several global hotel chains for 3-5 satellite locations. Equally, the upcoming launch of his new product line, “JONATHAN ANTIN HAIRCARE”
“Continuing to make people feel great from looking amazing is my calling. I truly believe that’s what I was born to do.”... - Jonathan Antin